Anita Sarda's E2E Program: Empowering Women Entrepreneurs

Written By Professional Women's Meetup

In today’s fast-changing professional landscape, more women are leaving the security of corporate careers to embark on the exciting yet challenging path of entrepreneurship. One of these inspiring women is Anita Sarda, founder of the Employee to Entrepreneur (E2E) program and an associate at LegalShield and IDShield. Anita’s journey from a 17-year corporate career to a thriving entrepreneur is a powerful testament to resilience, adaptability, and the importance of a growth mindset.

A Turning Point in Anita’s Life

Anita’s story begins with the values instilled in her by her immigrant parents: pursue a great education and secure a stable corporate job. After earning a bachelor’s degree and an MBA, she joined IBM, a Fortune 50 company, and enjoyed a successful 17-year career. As she climbed the corporate ladder, she was groomed for C-suite positions. However, this success came at a cost: working 60-80 hours a week while trying to meet the needs of her young children.

A pivotal moment in Anita’s life came during her first day in a management role when she was required to lay off two employees. Her 7-year-old son’s innocent question, “Who did you fire today?” hit her hard. That day, Anita realized the legacy she wanted to leave behind wasn’t one of job cuts. “I want my kids to be proud of what their mother does,” she reflects. “I want to inspire people to live their best lives, not destroy livelihoods.”

The Shift from Employee to Entrepreneur

Following this realization and the challenges of navigating a divorce, Anita’s life took an unexpected turn. While dealing with legal complexities, she discovered LegalShield, which offers affordable legal assistance. Intrigued by the opportunity to share this service and earn an income, Anita decided to give entrepreneurship a try.

However, transitioning from the structured corporate world to the dynamic landscape of entrepreneurship was no easy feat. Anita quickly realized that her corporate skills didn’t translate seamlessly into running her own business. "What we learn in school and corporate jobs is designed for the employee route," she explains. "But the entrepreneurial route requires a completely different mindset."

Creating the E2E Program

Determined to help others avoid the long learning curve she experienced, Anita launched the E2E program—a 10-week masterclass designed to teach the fundamentals of entrepreneurship. “I took the six years it took me to hit six figures as an entrepreneur and condensed it into this program,” she shares.

The E2E program covers critical topics, including:

  • Mindset Shifts: Breaking away from employee thinking and embracing entrepreneurial self-discipline.

  • Personal Development: Building resilience and emotional intelligence to handle the highs and lows of entrepreneurship.

  • Business Essentials: Lead generation, prospecting, leadership, and financial management.

The Emotional Roller Coaster of Entrepreneurship

One of the key aspects Anita emphasizes is the emotional journey of entrepreneurship. She likens it to a roller coaster, filled with moments of exhilaration and self-doubt. “The journey is full of highs and lows,” she says. “One moment, you’re elated by a new opportunity. The next, you’re questioning your decision to leave your corporate job.”

To help entrepreneurs manage these emotional swings, Anita underscores the importance of personal growth. “Personal development helps turn the big roller coaster into a kiddie ride,” she says. “It smooths out the extreme highs and lows.”

Empowering Women Entrepreneurs

Anita also highlights the unique challenges women face when juggling entrepreneurship with family responsibilities. “Many women are balancing being a mother, a spouse, and a business owner,” she says. Her advice? Be patient, give yourself grace, and embrace imperfection.

“You need to give yourself permission to fail,” Anita encourages. “If you need to cry for 15 minutes, do it. But don’t strive for perfection—it’s about progress.”

Anita also urges women to seek support and avoid navigating the entrepreneurial journey alone. “Entrepreneurship can be lonely,” she says. “Find a community, whether it’s through network marketing, a program like E2E, or other support systems.”

Tools for Success

To complement the E2E program, Anita created a guided journal designed to help entrepreneurs reflect on their journey. Each page prompts users to:

  • Write down what they’re grateful for.

  • Acknowledge successes.

  • Reflect on goals and areas for improvement.

  • Address negative thoughts.

“The journal helps entrepreneurs see their progress and recognize patterns,” Anita says. “It’s a tool for self-mastery and staying grounded.”

Finding Balance as an Entrepreneur

Anita stresses the importance of time management and prioritizing non-negotiables like family time, self-care, and personal growth. “Make sure you carve out time for the things that matter most,” she advises. “When you prioritize your well-being, it makes your business tasks feel more joyful and less overwhelming.”

A Message of Hope

Anita’s journey from corporate employee to successful entrepreneur is proof that resilience, adaptability, and the right mindset can help women thrive in entrepreneurship. Through her E2E program, journal, and mentoring, she is paving the way for women to embrace their entrepreneurial dreams.

“Remember, you’re not alone,” Anita reassures. “Every entrepreneur has faced challenges. Find a supportive community and give yourself permission to grow.”

With Anita’s guidance and her E2E program, women entrepreneurs are better equipped to weather the ups and downs of the journey—and create fulfilling, impactful lives and businesses.

Watch the Full Interview

Want to hear more about Anita’s inspiring journey and actionable advice for entrepreneurs? Watch the full interview to dive deeper into her story and learn how the E2E program can help you confidently transition from employee to entrepreneur.

With Anita’s guidance and her E2E program, women entrepreneurs are better equipped to weather the ups and downs of the journey—and create fulfilling, impactful lives and businesses.

 

Connect with Anita

Ready to take the leap from corporate life to entrepreneurship? Anita Sarda is here to guide you every step of the way. Whether you’re curious about the E2E program, her guided journal, or just want to learn more about her journey, she’s always excited to connect with aspiring entrepreneurs.

Here’s how you can connect with Anita:

Take the first step toward your entrepreneurial dreams with Anita as your guide!

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